Protesting with Gen Z in Morocco

16 October 2025
Elliott Shaw

Morocco is one of the latest countries to erupt under the “Gen Z” banner. Young people, organised largely through anonymous social media channels, have taken to the streets to demand an end to corruption and inequality. The hashtag #freekoulchi (free everyone) has also been a rallying cry for the release of political prisoners.

The government in Morocco is made up almost entirely of wealthy capitalists, while most of the population increasingly struggles to survive. The president, Aziz Akhannouch, has a net worth of US$2 billion, and is the current CEO of the Akwa conglomerate, jointly owned by the Akhannouch family, which is a major player in several key sectors of the economy. As agricultural minister from 2007 to 2021, Akhannouch allegedly stole $2.2 billion of public funds. Akwa has colluded with other corporations to keep the prices of fuel and other essential goods extortionately high, and the company was one of the targets of a 2018 boycott organised to protest these practices.

Morocco has the largest wealth inequality in North Africa. The government maintains control by criminalising dissent, controlling the media and arresting journalists who criticise the government. While social services have been pushed to the brink of collapse by insufficient funding, the government is spending $3.3 billion on lavish stadiums and beautifying tourist areas of major cities in preparation for the African World Cup later this year and the FIFA World Cup in 2030. A primary school Benslimane, a city in the country’s west, was recently demolished to make way for a stadium. The former pupils were left without access to education.

The national unemployment rate was 13.3 percent last year, but among 15- to 24-year-olds it was 36.7 percent and as high as 48.4 percent in cities. This age group makes up a quarter of Morocco’s total population (in Australia, it makes up half that). There are only 7.7 doctors for every 100,000 people, according to the World Bank, and in poorer areas like Agadir, on the southern Atlantic coast, it drops to 4.4, well below the World Health Organisation’s recommendation of 25.

Neglect of public services has deadly consequences, especially in the most deprived cities. Last month, eight women died in a maternity ward in a public hospital in Agadir. After the deaths, residents held a small protest outside the hospital, unfurling a banner that read “Hospital of death”. The image and story spread across the country. On 29 September, an anonymous collective on social media called for protests across the country under the banner of GenZ 212 (+212 is Morocco’s country code), inspired by similar youth rebellions in places like Nepal.

Protests began in the largest cities—Casablanca, Marrakech and Rabat—but soon spread. Young people gathered and marched, chanting, “The people demand the end of corruption!” and “The stadiums are here, but where are the hospitals?” In Agadir, protesters blocked the central highway, and in smaller rural cities, riots broke out. In Ait Amira, just south of Agadir, a bank branch was set on fire and police cars were overturned.

The government’s response was severe. More than 500 protesters were arrested; many were beaten by police. But this only inflamed the anger. Protests and riots continued nightly, even after a 19-year-old student in Oudja, a town near the Algerian border, had his leg amputated after a police car drove into a crowd.

On 1 October, three young men were shot and killed in Lqliaa after allegedly trying to storm a police station. The victims’ families have denied the allegation, pointing out that one of the victims—24-year-old Abdessamade—was a filmmaker documenting the movement to share with the world.

A 22-year-old protester who is facing up to six months in prison described his motivations to the Guardian: “I went to protest because I’ve seen government violence all my life; not physical, but psychological. In hospitals, there are no doctors. In schools, classrooms are packed with over 50 students”.

The GenZ 212 Discord channel, launched on 18 September, now has more than 200,000 people in it. Members discuss religion, key demands, and tactics and strategy. There is a main announcements server, in which only the anonymous admins can post, a general chat where anyone can message, groups for localities and districts, press videos, resources, and much more. Decisions on whether to protest, and the time and location of the protests, are decided in real time through voting in the general chat. There is a heavy emphasis from the anonymous admins on peaceful tactics and on rallying rather than rioting.

I attended a rally in the north-western city of Tangier on 2 October. It was in a park in the middle of the city, and police and military personnel, in uniform and plain clothes, were everywhere. Small groups of young people were scattered around, but, initially, there was no obvious congregation. In the Discord chat, people began to ask where the rally was going to be, and, if people were in the park, who was going to start it. Other messages, probably government and police bots, argued that there was no point rallying, that the king would listen to young people, that the movement was over, along with other generally derailing efforts. An hour and a half passed like this, with messages getting more frustrated and urgent.

Eventually, five young men in their late 20s stood up in the square and began to chant. Instantly, twenty or so of us surrounded them and formed a circle, clapping and chanting. More people joined, mostly young men and boys, some who looked no older than four.

The chants were themed around the movement’s demands: “The people demand the end of corruption!”, “The people demand Alhannouch leave!”, “The people want the king’s intervention!”. The rally slowly grew to a couple of hundred, all encircling the initial leaders and almost all young. A woman also arrived and led the chanting, and more young women joined. Some people wore Palestinian scarves.

The police watched on, surrounding the action and likely outnumbering the protesters even at the rally’s peak. There were no arrests.

At midnight on the Discord channel, a meeting discussed the demands the movement should make to the king. The next day, the admins shared a draft, and debates about the demands began. While there were disagreements about emphasis (many people wanted health care to be the focus), most people seemed to agree that dismissing the current government and implementing some reforms would be enough to resolve Morocco’s crises.

There were also suggestions to create an organising committee and an electoral political party. However, these were not taken up and the general mood was strongly in favour of a leaderless, anonymous movement. Political parties were banned from participating.

Notably, there was no criticism of the king, which may be because such criticism can result in fifteen years’ imprisonment. However, it is a shift from earlier protest movements that called for an end to the monarchy. King Hassan is the fifth richest monarch in the world, and the richest in Africa, with a net worth of US$8.2 billion, according to Forbes. He is Morocco’s leading businessman, the Moroccan royal family holding the majority of stakes in Al Mada, a previously state-owned conglomerate with holdings in almost every major part of the economy, from mining and banking to food processing.

King Hassan has long been suspected of corruption. WikiLeaks cables previously revealed that he used his power to solicit bribes, especially in the real estate sector. To say the least, he is an unlikely ally in the fight against inequality and corruption, but his ability to dismiss the government seems like the easiest way forward from the point of view of many protesters.

A rally the following evening started in the same way as the 2 October protest, but in a more prominent place close to the tourist area around the medina. Again, police and military personnel swarmed surrounding streets. The same five men from the night before began the chanting. It grew more quickly this time, and people were more confident.

A woman in her 20s arrived halfway through. It was her first time at a protest, because her mother hadn’t let her attend initially because of the violent police response. But once the rallies seemed safe, she felt she had to come.“No one is going to help us, we have to fight for ourselves”, she said.

The rally was bigger this time, although still less than a thousand, and much more visible to cars and pedestrians, which meant it attracted many honks of support, curious tourists and locals, and a significant media presence. There were also many more women than the previous night, making up probably half the demonstration, and they again led chants.

At one point, a Berber (an oppressed indigenous group in the region) flag was raised alongside the Moroccan flag. Protesters broke out into wild cheers. More people were wearing and waving Palestinian scarves. People had placards calling for the president to step down, for an end to corruption and to free all the political prisoners. After a couple of hours, people dispersed without any arrests or confrontations with police.

On 3 October, an open letter to the king from the GenZ movement was released. It asked the him to use his power to dismiss the government, and for decent health and education for all, an end to corruption and the release of all political prisoners. An open letter from 60 journalists, artists and other key figures in Moroccan society was also released in solidarity with the movement, calling for a complete overhaul of government practices and priorities.

A boycott of corporations linked to the president was also initiated through social media. King Hassan’s annual address on 10 October reflected the pressure he was under. He called for more investment in social services and announced an initiative to create rural jobs, although he did not address any of the movement’s demands specifically.

Through discussion and voting in the Discord channel, the protests then moved from nightly to specific dates. The next was called for 18 October, with a call out for everyone, not just young people, to attend. There were also calls to expand the resistance into other areas, like deepening the boycott movement.

The GenZ212 movement is a beacon of hope for workers and young people around the world struggling under capitalism. The global Gen Z movement shows that many young people are prepared to resist in the face of deepening crises.


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